Be a brilliant career storyteller
Promoting our personal brand in the hope of career and professional development requires more than a few CV tweaks and choice posts on social - we need to be excellent storytellers.
Career Narrative Theory argues that telling our story in a compelling, honest and nuanced way helps us make sense of where we’ve been and where we are heading, which in turn enables us to sell ourselves and reach our goals. Far better to highlight the ups and downs of a job and demonstrate growth, than paint it in a rosy hue where nothing was learned. People connect with authenticity and relate it to their own experiences.
Think of a favourite film, game, novel, or TV series. What made it so compelling? The plot, the pace, the people? The same story telling tools can be applied to our personal narrative too:
Beginning - Origin Story: Start with your roots. Where did your professional journey begin? Highlight the experiences and people that ignited your passion and set you on your path.
Middle - Development and Challenges: Share the pivotal moments and challenges you encountered. Discuss how you evolved both personally and professionally. Adversity often shapes character, and acknowledging obstacles demonstrates resilience.
End - Future Aspirations: Conclude with a glimpse into your future. What are your long-term goals and aspirations?
Themes and Values: Identify recurring themes in your career—core values, skills, and principles that thread through your experiences. Emphasizing these elements helps define your professional identity.
Telling Your Story: Craft your narrative with clarity. Be concise while highlighting the most impactful aspects of your journey. A clear story is more memorable and resonates better with your audience. Authenticity is the linchpin of a compelling narrative. Be genuine about your experiences, achievements, and even setbacks. Authenticity establishes trust and relatability. Showcase impact made in your roles. Quantify achievements and emphasize how your contributions have positively influenced projects, teams, or organisations.
Selling Your Story: Adapt your narrative based on your audience. Whether you're networking, interviewing, or updating your LinkedIn profile, tailor your story to align with the expectations and interests of the listener or reader. Develop a concise and compelling elevator pitch. This brief summary should encapsulate the essence of your career narrative, leaving a lasting impression in a short amount of time. Leverage digital platforms to tell and sell your story. Optimize your LinkedIn profile, personal website, or professional blog to reflect your narrative consistently.
In a world where personal branding is pivotal, mastering the art of storytelling can be a game-changer. It's not just about recounting your professional history in a linear way; it's about shaping an honest story that resonates, inspires, and positions you for future success.